Joanna
Yeonjin Cho
Graphic Designer | RISD
Event Branding
2025
My roommate and I hosted a joint 22nd birthday party and created a branding system for it. Our goal was not only
to design the visuals, but to observe how people reacted to and interacted with our branding in a real environment.
We wanted the event to go beyond celebrating ourselves and instead celebrate youth, friendship, and community
for our guests.
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