Joanna
Yeonjin Cho
Graphic Designer | RISD
Branding, Product Design
2025
L’Adoré is a perfume brand. This project began with a line from Romeo and Juliet, which led to the concept that true love and true luxury come from providing comfort and rest. I explored metaphors that could visually communicate this idea for both the logo and the bottle design.
Owls were selected for the logo as symbols of nighttime and quiet elegance. A Z-Met analysis with participants showed that the cushion metaphor best represented the brand’s theme, guiding the final bottle form. The design process included sketching, Midjourney visualization, 3D modeling, 3D printing, and packaging production.
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