Joanna Cho
Graphic Designer
work about archive

The Beetles (2025)Branding


THE BEETLES is a tattoo sticker brand inspired by the forms and structures of insects, particularly beetles. 
Influenced by the Art Nouveau movement, which transformed natural curves and vitality into art, this project reinterprets beetle anatomy into refined graphic elements. 
Each design is composed to highlight the sculptural beauty of various beetle species, offering not just decoration but a subtle reminder of nature’s inherent elegance.